“Quiet Quitting” the so-called notion that employees can do the least as possible to maintain their jobs, is a recipe for disaster if your are a Real Estate salesperson.
Realtors that believe that they can be successful in this business with a minimal amount of work will be sorely disappointed. There are TV shows that make selling real estate look and feel really cool, albeit a tad dramatic, but they make it look easy. It’s not that easy.
In my book, Reaping A Real Estate Harvest, and in my Real Estate Career Accelerator Course, I layout the framework of what it takes to be successful for the long run in the real estate industry.
It takes hard work, a plan, a budget, and accountability to do the hard things consistently. When you do the prospecting and follow up calls, put in the long hours, and spend the money on advertising and marketing that works, then you get results.
Ordering a name badge, a set of business cards, and having a profile on your Broker’s website doesn’t ensure success.
I was talking with a Realtor today who is “self-motivated” and enjoying the success that he has built. When I asked him if he worked with buyers or sellers, he said he works with buyers mostly, “but not by choice”. Not by choice? His daily choices of how he markets himself is manifesting itself in producing him with buyers. I encouraged him to dive into his company’s training on working with sellers if he truly wanted to work with sellers.
You see, you will always get more of what you focus on. He, like many agents, don’t actually work toward what they want to achieve. They quietly quit doing the hard things, take the easy way out, work with the easy clients, and then are left wondering how they got to where they are.
Focusing on a strategic plan, executing the required daily activities, and working hard will pay off in ways that contributing minimal effort won’t.
If you are a Realtor or Mortgage professional and want to hire a coach to help you win, we can help you. Click HERE for more information.
Photo by Vlad Tchompalov on Unsplash
